Why I Launched EvolvMeta: Smarter Marketing, Bigger Impact

The digital marketing world is broken. Businesses are spending thousands on ads, SEO, and content—yet seeing little return.

Why? Because most agencies rely on outdated tactics that no longer work.

Struggling to make sense of your Ai Digital Marketing at EvolvMeta, we are here to change that for you — Struggling to make sense of your marketing

As a business owner, I’ve seen this firsthand. From my early days as a jockey to building businesses in property (JNW Asia & SnowDog Niseko), marketing (EvolvMeta) , and beyond, I’ve always relied on one thing: the ability to sell, connect, and create impact. But when it came to outsourcing marketing, I found a serious problem—most agencies don’t truly understand how to convert attention into revenue.

I built EvolvMeta out of necessity.

A Marketer by Experience, Not by Trade

When I was riding horses professionally, I learned the power of discipline, strategy, and resilience. As I transitioned into the business world, I applied these same principles to growing companies, raising money for good causes, and scaling brands in industries like property, hospitality and events. What I realized along the way was that marketing wasn’t just about visibility—it was about results.

Yet, time and time again, I saw companies treating marketing as an afterthought, something to throw money at and hope for the best. The problem? Hope isn’t a strategy. I knew that for any business to truly scale, marketing had to be smarter, data-driven, and ROI-focused—not just another expense on the books.

EvolvMeta: Built for Results, Not Vanity Metrics

EvolvMeta was born from frustration—frustration that agencies were charging a fortune but delivering little impact. I needed a marketing solution that actually converted. So, instead of looking externally, I built a team that could handle everything in-house: AI-driven marketing, website and app development, social media growth, and conversion-focused campaigns.

We don’t just create pretty websites—we build digital assets that drive sales. We don’t just run ads—we optimize them for real leads and revenue. We don’t believe in outdated

strategies—we evolve with the market, using AI and automation to stay ahead.

Most Businesses Treat Marketing as an Expense—We Make It an Investment

Over the years, I’ve worked with countless entrepreneurs who put marketing on the back burner. They focus on product, service, and operations—but without customers, none of that matters.

Marketing should be the engine driving your business forward, not an afterthought.

EvolvMeta is for business owners who want real growth, not just online noise. Whether you need a high-converting website, an app that streamlines customer engagement, or AI-powered marketing that actually works—we’re here to make sure your marketing dollars deliver real results.

Want to See How It Works?

I’m offering a free strategy call to show exactly how AI marketing and smarter digital solutions can transform your business.

No fluff, no gimmicks—just actionable insights tailored to your business goals.

🚀 Book a call here:

or Whats App me on +852 6084 0073 directly and Let’s make marketing work for you, not against you.

Jo Lodder is an entrepreneur, ultra-runner, and philanthropist. Founder of EvolvMeta and co-founder of JNW Properties, he blends ambition with adaptability.

A former jockey turned endurance athlete, Jo conquered 400km & 20,000m + elevation across five trails in five days in Hong Kong. His relentless drive fuels both his business ventures and support for Action Asia Foundation, empowering disabled individuals.